The original idea behind NOAN was to give support to socially and economically disadvantaged children. The resulting concept for a social enterprise eventually grew out of a desire to give children, through education, the chance of a better and more secure future. It has the added advantage of promoting fair trade and sustainable business practices.
Our future-oriented business concept: through the transfer of know-how, and by paying fair prices to the farmers in our source countries, we can guarantee the outstanding quality of our organic products. We have taken on the challenge of using only the best products, produced under optimum conditions, to supply a discerning international clientèle.
Apart from conforming to conventional methods of quality assurance, NOAN also adheres to the "NOAN Six". This pioneering concept of social responsibility is based on the following six pillars: "Organically Made, Fair Made, Clean Made, For Health, For Enjoyment, For Responsible Giving ". This means that NOAN relies exclusively on organic farming and on fair co-operation with regional farmers. Moreover, only environmentally friendly and healthy methods of production are used. Finally, NOAN gives all its proceeds to educational projects for needy children and young people, bringing together the realms of direct trade and direct donation.